Comcast’s NBCUniversal unit has brought in nearly $6.5 billion in upfront advertising commitments for the next television season, an increase of 8% from last year, multiple reports said. The company excluded the upcoming Super Bowl, Winter Olympics and World Cup from its calculations to provide an apples-to-apples comparison, reports said.
Ad prices on a cost-per-thousand viewers basis were up by high-single digits at both the NBC broadcast network as well as at the NBC cable entertainment networks, which includes USA and Syfy. Sales volume is up 5% for regular season NFL football game on Sunday and Thursday nights. Digital video grew 42%. The company has also formed partnerships with digital media companies including Vox, Snapchat and Apple News, increasing revenue from those partnerships by 68% to $125 million.